Search Engine Marketing, or Pay Per Click (PPC) advertising appears within search engine results and on social media websites when certain relevant keywords relevant to your business are searched. We strategically design these ad campaigns so that only the most appropriate ads are shown. This gives the consumer the most timely and useful information and you, the most efficient return on your investment.
Pay per click is the best way to reach consumers at a time when they are most ready to buy. Their interest is already present (otherwise, they wouldn’t have searched your product or services), but the PPC ads invite them to take further action and bring them one step closer to becoming an officially engaged client.
As an advertiser, you pay only when a customer clicks on your ad, and thus only to reach the most eager and pertinent potential clients. Because most pay-per-click ads appear right above or beside organic search results, there is a great chance of users seeing your company’s name or web address multiple times – and repetition is the key to getting information to stick.
Through PPC, the location, frequency, and audience of your advertisements can be directly selected and controlled. Your ads will appear in only the most profitable locations, and serve as advertisement, but also as a porthole to your site, where internet users can do business with you immediately.
Pay Per Click Advertising generates short text advertisements that are listed on Google search results pages. You can be sure that you are only reaching consumers who are interested in what you have to offer, and won’t waste your advertising budget on extraneous ad locations and unresponsive audiences. XAD seeks to gain you the most valuable clicks as possible by employing strategies customized especially to your business and desired client base.
At XAD, a certified Google AdWords specialist will apply unique optimization techniques and regularly update your advertising campaign. This strategy ensures your ads are consistently showing to the most relevant audiences, and in locations that will drive traffic and business conversions to your website.
|In our constantly evolving digital world, your marketing initiative should be ahead of the curve. Every marketing service we offer has a corresponding management package to ensure your website’s continued viability.||Our customized marketing services are designed to increase traffic on your website. Care to see your website’s activity worldwide? Our clients can access our transparent, extensive analytics system at any time.|
|So what kind of visitors do our marketing campaigns attract? Not just visitors but targeted leads. The ability to input detailed specifications enables X.A.D. to target your audience with incredible precision.||Now that we have brought visitors and leads to your website, what is next? Is your website converting leads into customers? X.A.D’s websites are not only attractive, user-friendly and well organized, but have the communicative power to sell your products and services.|